Windows as a service—with ketchup or mayo?

Long Term Servicing Branch (LTSB) vs. Current Branch for Business (CBB)—With Windows 10, Companies are Spoiled for Choice. Both models have advantages and disadvantages. CBB will be featuring the following type of access in the future to attract customers: services such as Hello or Cortana not only represent a substantial increase in productivity but also raise entirely new issues that companies must confront.

Current Branch for Business (CBB) or Long Term Servicing Branch (LTSB) is a bit like deciding between French fries with ketchup and French fries with mayo. A bit of both is, unfortunately, not the solution.

If companies want to launch Windows 10 or Windows as a service, they must make an important, fundamental decision. It is important because choosing one of the two service models has lasting repercussions whose investments are still difficult to estimate at the moment—especially in operational terms.

Agile vs. traditional

LTSB promises a somewhat more comfortable pace, drawing on older versions of Windows. CBB, on the other hand, utilizes cloud dynamics—with two or three releases per year. Which of these is ketchup and which is mayo I’ll leave up to you 😉 Our observations show that IT departments often vote for LTSB, expecting to better control the workload by using the updates. Technical departments and end users, on the other hand, are often waiting impatiently for the latest features. They want to try them out in a business environment. And only CBB will offer these soon. The trend that we have observed is uneven. A narrow majority opts for CBB, but the percentage of LTSB users is far from insignificant. Today, the main reasons for choosing CBB are two services that promise companies quite a bit: Cortana and Hello.

With Cortana, the user gets a digital assistant that holds out the prospect for a significant increase in productivity.  Dictating e-mails or longer texts, rather than having to type them yourself, makes a user’s heart beat faster—and means a dramatic change in their work.

Hello facilitates authentication using the user’s biometric components. Fingerprint, facial or iris recognition will make “look into my eyes, little one” a well-known phrase in many companies—and will dramatically reduce the number of hotline calls for forgotten passwords. In addition to these two services, we also have the Windows Store, which provides software directly and thereby serves the user’s app needs.

All in all, Windows as a service promises sweeping changes. But they do, however, require clean management on the operations side. A sophisticated concept that sets up suitable security technology and data protection, as well as organization, is essential, as established password and policy procedures will not simply disappear with Windows 10. You will need to fine-tune and integrate with the new options. And Cortana and the Windows Store also raise new questions—which we will discuss in the next post.

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