14. April 2017 0
Digitization
Sven Löffler

Big Data dynamite for the Brexit?

One will always search for reasons and responsible, so as searching for reasons and responsible within the Brexit or the US elections. The search here leads to Big Data and, especially, to Big Data Analytics. The fact that analysis are used for electoral purposes in order to target voters is not a secret, but a different kind of analysis has been used in the Brexit and Trumps election campaign: profiling methods from the finest, elaborated by the Stanford professor Michal…
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