Hermann Hänle

Hermann Hänle

Hermann Hänle (43) ist Senior Manager im Sales Marketing Automotive der T-Systems International und Experte für das Themenfeld Digitalisierung und Automotive. Er hat an der Universität Stuttgart technische Betriebswirtschaft mit Vertiefung Fahrzeugtechnik studiert und während seines Studiums zudem einen European Master of Business Science erworben. Bereits als Student arbeitete er in verschiedenen Positionen bei Daimler, Porsche, Festo u.a. auch in Mexiko und Frankreich. Bei der Deutschen Telekom startete er im internationalen Audit-Team. Seine Stationen führten ihn über das Service Delivery Management für die Mercedes-Benz Bank ins Marketing zu Market Intelligence. Mittlerweile verantwortet er das Sales Marketing für Automotive-Themen und hat dabei immer den Blick auf aktuelle Trends und Tendenzen.

31. January 2020 0
Automotive
Hermann Hänle

THE SMOOTH FACTORY

Do you still remember acoustic couplers? For all those who are younger – let’s say – than 40: it’s a device from the “When the internet learned to walk” category. The first modem (presented at CeBIT in 1990) offered 2,400 bits/second. One year later, its successor was already able to offer a massive data transmission rate of 38.4 kbps. I see your smile. Or is that likely to give you nightmares tonight? More connectivity, more load - more load, more…
2. October 2019 0
Automotive
Hermann Hänle

Autonomously autonomous? Nothing can happen in isolation

Autonomous driving is currently the big dream in the automotive world. And sometimes, just after getting up in the morning, I find myself thinking about getting into a self-driving car after eating my breakfast and letting it take me to the office. Thankfully, my morning coffee quickly brings me back down to earth. The dream of autonomous driving – and the reality Away from dramatic, attention-grabbing headlines and campus shuttles barreling along at 15 km/h, it can be said that…
9. September 2019 0
Automotive
Hermann Hänle

Autonomous eyes

“Oh, look – there’s an ice-cream man. Ah, look out ...” Crash. Bang. There are 5 accidents on the German roads every minute – a total of 2.6 million accidents a year – according to Generali’s 2018 Collision Atlas. Usually it’s just the car itself that suffers. Could that also happen with autonomous cars? Humans: The main risk factor “Of course not,” is the generally accepted answer. Studies and forecasts attempting to prove autonomous vehicles’ contribution to traffic safety are…
16. August 2019 0
Automotive
Hermann Hänle

Something different for a change: Co-innovation

“Insanity is doing the same thing over and over again and expecting different results.” That’s apparently what Einstein said. It’s not true. But it’s right in essence. Why not depart from the beaten track for once and solve problems with new approaches like co-innovation? What may seem like a new form of insanity is the future of consulting. The birth of consulting The year 1886 brought the world not only Carl Benz’s Patent-Motorwagen Nummer 1 – the first car with…
11. July 2019 0
Automotive
Hermann Hänle

Connected cars – a little bit extra

It must be 15 years ago now that I sat at New York JFK Airport staring into space, pretty lost. Despite having a ticket, I didn’t have a space on the plane home. And then the magic moment: My ticket was torn up by the well-intentioned flight attendant and I got a business class upgrade. My first – and my last so far ... The world of upgrades That was the first time that I actively came into contact with…
7. June 2019 0
Automotive
Hermann Hänle

On-site taming of the data monster

The problem has long been known to science: researchers are producing more data than can be processed. Famous examples of this are the various nuclear research centers, where computer resources operate round the clock to find the needle in the nuclear physics haystack. The evaluation projects have to go into the virtual queue and wait until they are called up. Almost like in a public authority office. Big data in vehicle development In 2018 the global digital data volume was…
8. May 2019 0
Automotive
Hermann Hänle

Agility as an automobile maxim

Emil Jellinek is seen as the prototype of the awkward customer for whom a car can never be good enough: it has to be faster and have more horsepower. Today's automobile users demand much the same – but they are inspired by the era of the fast app. Without agile methods, the car-makers of today cannot be successful. In April 1900, Jellinek and the Daimler Motor Company (DMG) took the decision to develop a new engine. A good eight months…
2. April 2019 0
Automotive
Hermann Hänle

Hide and seek on the factory site

  "You know Marcus Brody," Indiana Jones tells his father, "he even got lost in his own museum..." The next scene shows a museum director wandering helplessly through Iskenderun, in the middle of an oriental crowd*. The factory site as a maze I don't visit factory sites all that often, but when that does happen, I soon feel overwhelmed by the world existing there. A factory is a universe in its own right – the bigger it is, the more…
28. March 2019 0
Automotive
Hermann Hänle

Mobile shopping

From the loudspeakers, Benjamin the Elephant is trumpeting for Junior, his sisters in the rear are protesting vehemently against the unbearable use of the CD player. Mum is trying to calm things down (“Simon too is entitled to 15 minutes of fun. After that we can listen to Abba again …”), Dad – and driver – is at his wits’ end and reaches out for the last straw: “There comes a McDonald’s straight ahead …” Car trip combined with shopping…
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