Mission impossible for collaboration

"We want to increase our international footprint with 300 new stores in the United States, Canada and Asia," announced the managing director of a European retailer. That sounds ambitious, but it doesn’t end there: "in three months." Now this might seem a bit extreme or just a very unusual example, but it’s certainly not plucked out of thin air. Demands like this, which arise from mulling over business strategy, are what I think we often try to hide behind the…
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