Marten Bütow
21. November 2017 0
Collaboration

No frills, please – Dynamic Workplace goes classic

Dynamic Workplace

When I get my hair cut, Yvonne always offers me the full program: “Wash, cut, blow-dry, style, scalp massage, and some styling gel?” And now take a look at my picture, above this blog post. Do you really think I need all that? After a brief but intense discussion, Yvonne usually gets out her cutters, mumbles something about “13 millimeters,” and then the hair starts to fly. In just a few minutes, I’ve returned to my standard state. And the cost is much less than the full package.

Dynamic Workplace and customer demand

Our Dynamic Workplace offering is quite similar. The whole world is talking about digitization, of course, and expects digital workplaces from the cloud – at least strategically. But when we get down to real customer situations, we often see that a classic workplace, with local installation of a current office suite, is much higher on the wish list. Without virtualization or the cloud. So what is a provider that takes its customers seriously supposed to do?

Classic meets cloud

Accept these expectations and take them seriously. This new version of Dynamic Workplace includes a blast from the past: classic workplaces. For us as a provider, this means we have to expand our processes to serve this scenario. For customers, however, it means they get a simple, “raw” – and therefore inexpensive – workplace.

But it isn’t just a question of money. The company culture also plays a role in any decision in favor of “yesterday’s workplace“. Some organizations need time to implement change and some workplaces have little to no demand for the “latest frills” (direct quotation). Dynamic digitization has its place and its justification, but it isn’t for everyone. A scalp massage is nice, hair gel probably is, too – but a proper haircut can do without them.

Modeling the workplace reality

With this step, we are now capable of serving all scenarios between classic and fully virtualized – including realistic, hybrid approaches. This matches the current reality. With this start, a smooth transition from the true classic workplace world to virtualization and the cloud can succeed.

The important thing, even more important than virtualization, is the standardization of services and processes. Just like Henry Ford imagined it. In the 21st century, however, we have to think further ahead than Henry Ford. With fewer people who fasten the individual parts and instead greater automation and more standard modules that, if necessary, can upgrade a basic workplace incrementally – temporarily or permanently.

The cloud remains a prospect

A fully virtualized workplace infrastructure from the cloud lies at the end of this path – where necessary and sensible. We should never lose sight of this goal, even as users who don’t need it yet today. But it’s good to have the foundation ready.

Our white paper on workplace transformation also discusses the clash between today and tomorrow. Take a look if you need fresh ideas for the future direction of your workplace.

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