Sven Löffler
16. November 2016 0

Data Natives 2016 – A conference for the Big Data Generation

Big Data and Data science are highly associated with another. Data is part of our new cultural identity and change the way we communicate, learn and interact with each other. For this reason, the three-day conference in Berlin has focused on three major topics: Workshops, Data Science, and Tech Trends.

This year, the Data Natives had more than 1000 participants, 60 presenters and 20 media partners as well as several startups and partners. Famous innovators, influencer and industry leaders with the best of the berlin tech-scene and emerging European startups presented the latest technologies. The Startupnight and a part of the Deutsche Telekom AG was also attendant.
Being part of the Dataconomy Media GmbH, the Data Natives has access to an international news platform, industry experts and a community of data enthusiast in more than 35 European and international cities.


On the second and third day of the conference, tools and methods competed for attention. They all showed us where the journey of future developments will lead us.
One Topic was really noticeable: the conjunction of neuroscience with data science. This is about the transfer of operational brain processes into computer logics. According to Dr. Jonathan T. Mall, CEO of Neuroflash, computer and data processing also manifest the memory phenomenon of human beings. This psychological phenomenon leads to the fact, that first (primacy) and last (recency) acquired information is preferred in comparison to the information in between. For example, one group, who was shown a pot and vegetables the word SO_P, will be completed to SOUP, while another group have been shown hands, the word SOAP is recognized.
Another interesting trend was presented by Kim Nilsson, CEO and co-founder of Pivigo. According to her analysis a data scientist needs six distinct abilities to become successful, which she structured as follows:

Interest Tech Skills Communication Skills Motivation Hard Work Academia


Robotics and basic income

On Thursday, the conference got political and philosophical. During a discussion the future of artificial intelligence and the unconditional basic income were discussed, in particular on jobs that could be replaced by robots in the future.
One really interesting statistic from Michael Bohmeyer, who is an big assertor of the basic income without condition, was subject of the discussion. That statistic implied, that 90% of the humans would continue to work, although having a fixed monthly income.
The speech of Martin Loetzsch, CDO of project A Ventures was really useful for lots of the participants. He spoke about „Data Science in Early Stage Startups: the Struggle to Create Value”. At the beginning of his talk he presented his method for measuring the success of a company. With the help of data science companies should be able to improve their sales volume and or performance every hour.
Another topic was the misunderstanding of the difference between Data Engineers and Data Scientists. Data Engineers provide the necessary infrastructure for a data-driven business model, that the Data Scientists uses to create with the help of data analysis the desired additional benefit.


The major goal of this year’s Data Natives, to bring people, especially young people, together has been accomplished. The organizers have achieved a good balance between business-relevant and technical topics. Thus, a broad vision on the data-driven generation has been given. Overall the atmosphere was in a relaxed, exuberant mood, which encouraged networking. The innovative idea to share business cards via the App Swapcard enthused lots of people.
In my opinion, the conference was a complete success.

Big Data Greetings,
Sven Löffler

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